Ashley Cooke is a Director at Future Food, a specialist consultancy delivering strategic food and hospitality advisory across a diverse portfolio of projects. With over 25 years of industry experience, he combines deep operational expertise with strategic insight to guide developments in sectors including hotels and accommodation, mixed-use precincts, universities, cultural institutions, stadia and independent hospitality businesses. His project work spans Australia and international markets, with a focus on F&B Masterplanning, Concept Development, Strategy, EOI and Tender Management, and Operational Planning. Known for his ability to shape distinctive and commercially effective hospitality outcomes, Ashley crafts tailored strategies that enhance placemaking, drive engagement, and elevate customer experience. His work is grounded in a strong understanding of emerging trends, competitive landscapes, and evolving consumer behaviours. Ashley holds a Bachelor of Applied Science in Hospitality Management from RMIT University and an Advanced Diploma from William Angliss Institute, supported by further qualifications that complement his hands-on leadership across the food and hospitality space.